Merck Serono, the pharmaceutical division of Merck, recently selected a Z-CARD® to create awareness of its new, self-injecting Gonal F pre-filled pen, which is prescribed by doctors in India to treat infertility in women.
Produced by Z-CARD® India, part of the Z-CARD® Africa, Middle East, India and Turkey (ZAMI) stable, the card was printed in eight languages and handed out to patients by doctors inside their consulting rooms.
Srinivas Madabusi, Director – Head of Biotech and Women’s Health, Merck Serono India
We also produced acrylic display boxes that could stand on the doctors desks to make distribution of Gonal F pen Z-CARD®s easy, says Floyd Fernandes from Z-CARD® India.
The Z-CARD® (234mm x 350mm in size when open) was designed with bespoke hinged covers that ensured that it was only 64mm x 85mm in size when closed.
This compact solution made it easy for patients to put inside their bag or purse when leaving the doctor’s clinic, says Srinivas Madabusi, the Director & Head of Biotech and Women’s Health at Merck Serono India.
The card contains step-by-step information on how to use the pre-filled pen right from how to attach the needle to removing air bubbles, setting the dose and injecting the medication as prescribed by the doctor. A dose chart table is also included on the Z-CARD® so that patients can keep a record of the dates and the dosage taken, Madabusi adds.
Merck India - Biopharma 